10+ Things You Better Know To Avoid Mall Pitfalls

Sometimes we go to the mall looking for just a few things and leave full of bags. But why does this happen? Many may think that it’s just about controlling the consumer, but in fact, the big shopping centers use very effective tricks that can make even the most controlled people spend more than they planned. That’s why we’ve listed 12 tricks that consumers use every day so you can remember the next time you’re at the mall, and we’ve also compiled bonus at the end of the article!

When planning a shopping center, it is concluded that people arriving on foot have probably traveled by bus and do not have much purchasing power. For this reason, the largest and most popular stores are usually located at the main entrance. Thus, it is more convenient for the target audience to see the brands they know right away.

Following the same reasoning, it is concluded that those who arrive with their own car have greater purchasing power. Therefore, the most luxurious shops and the most expensive products are usually located near the entrance to the parking lot.

In some malls, the escalators are very far apart so that the consumer can walk more in the space and find more shops. On the other hand, other shopping centers prefer to invest in several escalators next to each other so that visitors can walk a lot without getting tired. Whichever strategy you choose, both can get people to spend more money.

The lighting in the central aisles of shopping centers is usually dimmer, while the shop windows are lively. This happens so that stores stand out from the crowd and attract the attention of consumers.

Have you noticed that most malls don’t have clocks and windows, so it’s often difficult to see whether it’s day or night from inside the establishment? They are designed in such a way that consumers lose track of time and continue shopping for longer.

With chairs, benches, plants and even mobile phone chargers, the mall’s spaces are designed to make visitors feel “at home” and more comfortable to rest a bit but continue shopping.

Whether it’s exhibitions for adults or children, these events, often with complex structures and interesting themes, are a great way to attract visitors and increase sales in the complex’s stores.

Many stores have a soundtrack, usually music related to the target audience. For example, a store aimed at teenage girls may feature K-pop and current top pop artists, while a store aimed at children plays children’s songs. This makes customers relax and feel more at ease, which can lead to a purchase.

If a home goods store is known primarily for its bedding, for example, the buyer will probably only find these items further away from the store, further from the entrance. This is because if the most important things are right at the beginning, a person can look and walk away quickly. When the customer visits the store more, he can find other products and make a larger purchase.

Most people move from right to left. You may never have noticed this fact, but mall design is done by people who do. For this reason, the most attractive (and possibly the most expensive) products with eye-catching colors and new collections are organized in this way in stores, so that they are in the most obvious way for consumers.

There is probably a kiosk with large massage chairs in the mall you frequent. But they exist not only for the general well-being of visitors, but because relaxed people tend to spend more.

Another widely used trick is to place two similar but very different priced products next to each other in the window. When seeing the comparison, the customer who wants to buy will probably choose the cheaper product, thinking that he has just saved. In fact, he just bought the product that the store really wanted to sell.

The biggest and most well-known stores in malls probably have shopping apps, and the parts you want may be cheaper online. Some apps allow the customer to scan the barcode of the parts and check their prices in the app, so it’s worth doing the test the next time you have to buy something. Including several apps have a quick withdrawal option from the store. That is, you can buy the product at a lower price and leave with it the same day without having to wait for delivery or pay shipping costs.