By the early 1940s, World War II was raging, but the products had yet to be sold in the United States. The illustrated book provides an insight into the advertising of those years.
The American advertising industry found itself in a paradoxical situation in the early 1940s. on the one hand, he had to make the product palatable to society, while at the same time the world was at war, so that there could be any hedonism. irrelevant. Published by Taschen Verlag, the photo book “All-American Ads of the 40s” provides 700 pages of in-depth insights into American society during those years using numerous advertising motifs. As the Wall Street Journal writes, the ads reveal “many eyewitness accounts of life in mid-20th-century America.” The book was edited by cultural anthropologist and graphic design expert Jim Heyman.