9 Top Tips to Make Your LinkedIn Profile More Relevant

Are you looking for a job and don’t know how to stand out in the market? Oh LinkedIn: it can be a great way to land that dream job and give your career a boost. Second though Karuna Lopez, Head of Professional Network Communications in Latin America, Brazil is among the countries with the highest number of users of the platform. Therefore, it is imperative to find ways to make your profile stand out.

This way, recruiters can find you faster, more confidently, and you still make a good impression. Check out below the golden tips Karuna shared this Saturday (11), straight from Casa Clan:

1. Add a photo

Although it seems obvious, Karuna explains that this is one of the main points of highlighting a profile on LinkedIn, especially when we have “generic” names, because it reduces the chance of being confused with other people. The advantages of including a photo are:

• 9x more connection requests
• 21x more profile views
• 36x more messages compared to no photo

But remembering. not worth any photo. Avoid those on the beach, with your pets, or casual outings. It is best if the photos are in a professional context. If you prefer, you can also post presentation videos to your profile for those who enjoy a more dynamic presentation.

2. Put a direct title

Here we are talking about the information that appears right under the photo and name. Instead of giving a long description, give preference to something direct and clear. “This helps the algorithm really understand what you’re doing, so when someone searches for something in your area, it’s easier to connect,” explains Karuna.

3. Show your pronouns

A new tool launched last year is essential for recruiters and companies to respect your gender identity.

4. Make a creative summary

Here, unlike the headline, the summary should be creative, mixing elements of your professional and personal journey. “For example, I want people to know about my trajectory in the market, but I also want them to know about my children, hobbies and what I do in my free time,” he advises.

5. Update your achievements

Usually, people only update their LinkedIn profile when they change jobs. Nevertheless, Less sudden changes, such as a promotion or taking on new roles, should also be shared. “This enhances and highlights your profile online. You don’t have to leave it as a resume, because the robot understands the texts better with a clear narrative,” says the communications manager.

6. Voluntary work

If you do volunteer work, show it in your profile, as this tells recruiters what cause is important to you.

7. Skills matter

Karuna reveals that a strong movement is beginning in the United States. companies are starting to hire based solely on skills. Therefore, the more we highlight our skills on the platform, the better the chances of getting a job. But remember ideally we put at least five skills.

8. Recommendations

Recommendations are similar to professional reviews. “Sometimes we are embarrassed to ask, but it is very important. If you have provided good service, ask for a recommendation. It’s like you’re showing the world that you’re a five-star professional,” he says.

9. Open To

And finally, don’t forget to activate “open to“, on the platform. This lets recruiters know that you are open to new opportunities. “It’s a stamp that appears next to your profile picture, showing that we’re open for a new job vacancy,” he concludes.

About the House of Clans

the clan house took place from March 8 to 11 at Casa Higienópolis in São Paulo, and it was an initiative of our wonderful female voices at Editora Abril; Good body, CLAUDIA:, baby.com: It is elasticis sponsored MSD: It is buscofem:and support kia, Intimissimi, Calcedonia, Sculpture, ANK Jewellery It is LinkedIn:.