In the third quarter of the current year, according to IDC, 301.9 million smartphones were shipped worldwide, which is 9.7% less than the results of the same period last year. Like colleagues at Counterpoint Research, IDC analysts reported the largest decline in smartphone shipments in the third quarter, underscoring the market’s five consecutive quarters of decline.
According to the authors of the study, the main factor behind the decline in smartphone sales was the decrease in demand in markets with growing economies due to the increase in consumer spending in the scenario of inflationary processes. There were surplus stocks in the warehouses. While Chinese smartphone brands have been hit hardest by the crisis, even market leaders such as Samsung and Apple have been affected. Although the latter was able to show a 1.6% increase in supply volumes, problems arose in the same Chinese market due to the deterioration of the macroeconomic situation. The recovery of the smartphone market, according to IDC representatives, although it will take place in 2023, will start later than expected, and the reduction in shipments will be more pronounced this year.
The demand for smartphones in the Chinese market will decrease by 12% by the end of the year, which, considering the size of the country, can have a significant impact on the situation around the world. The markets of North America, Western Europe and Japan will show greater resistance to the crisis, but will still reduce the demand for smartphones by 2-5%. In the markets of Asia Pacific, Latin America, the Middle East and Africa, the decline will be measured by double-digit percentages. Without an increase in demand in markets with growing economies, according to IDC representatives, it will not be possible to count on the resumption of growth in the entire global smartphone market next year.
As with CounterPoint Research’s statistics, Samsung Electronics should be considered the smartphone market leader in the third quarter with a 21.2% share and 64 million units sold. That’s down 7.8% from a year ago, but it’s the most modest decline among the top five, excluding Apple’s 1.6% increase in smartphone shipments to 51.9 million units. The Cupertino-based company ranks second with 17.2% of the market. In third place is Xiaomi with 13.4% of the market and 40.5 million devices shipped, but it also had to decline by 8.6%.
Chinese companies Vivo and OPPO posted very close results, shipping 25.9 million and 25.8 million smartphones respectively, so they have a comparable market share of 8.6 percent. Rounding out the top five, Chinese smartphone providers had to face a nearly 22% drop in shipments in the third quarter.