Activation includes stickers on metro line 2-green, sampling on Gol flights, influencers, TV and social media placements
Bauducco has launched the campaign ‘The indescribable taste of Bauducco Choco Biscuit’ with a 360º activation.
The campaign started last Sunday (3), during the interval of Fantástico, followed by inserts in other programs of Rede Globo, with merchandising in Caldeirão do Mion, broadcast in the intervals of Mais Você, Encontro com Patrícia Poeta, Bom Dia Brasil, Jornal. Nacional and in the series Cara e Coragem and Pantanal.
The social media campaign is active on YouTube, Facebook, Instagram and TikTok.
Offline advertising includes stickers on the 2-green metro line, sample Gol flights, TV broadcasts, social media posts, customized clocks on the streets and avenues of São Paulo, and featuring influencers such as actress Bruna Marquezín.
“This operation is part of our strategy to get closer to consumers and strengthens the presence of Choco Biscuit,” said Juliana Cora, executive manager of Bauducco.
The campaign was developed by CP+B, which handles PROS influencers.
“The big challenge of this campaign was to bring out the indulgence of the product in an appropriate way, showing the union of the cookie with the chocolate bar. Through amazing media formats and meticulous production, we invite consumers to experience the indescribable taste of Bauducco Choco Biscuit,” explains Milena Brown, Account Director at CP+B.