Bauducco joins football and panettone, activating in SP

In order to approach the young target, PROS agency developed a campaign

Bauduco brought together two passions of Brazilians: soccer and panettone. The promotion, which takes place for free at the Shopping Metrô Santa Cruz in São Paulo, aims to get closer to its young consumers by taking advantage of the proximity of the World Cup, in addition to introducing the themed product of the portfolio, Bauducco. Chocottone Maxi and Bauducco Cookies edition Special.

The space created by PROS includes Instagram environments and recreates part of a soccer field where participants can try to score goals.

According to Bauducco’s Executive Marketing Manager Juliana Corá, one of the brand’s strategies is to always be connected to relevant issues in addition to providing new experiences for consumers.

“We changed the color of our logo and developed two new special editions. Our goal is to be close to our consumers and offer delicious options to share. The activation also aims to create buzz about the launch to expand our reach and introduce the full diversity of our portfolio to new targets,” explains the executive.

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