Betano partners with esports organization Black Dragons

The bookmaker will be present in several of the organization’s products, such as shirts, social media content and broadcasts.

Betano announced a partnership with Black Dragons. The initiative aims to promote the sports and entertainment market in Brazil.

The agreement envisages the creation of a Betano room at the esports organization’s Gaming House in 2023. In addition, the bookmaker will also be present with the jersey and content that will be created for the Black Dragons’ social media, athletes and influencers.

“The gaming market is one of the fastest growing in the world, expected to reach $6 billion by 2023. Being included in this segment represents Betano’s ability to reaffirm its goal of promoting the sport. In addition, the partnership with Black Dragons is in line with one of our core values: encouraging a positive experience for the public, highlighting the emotions of competition, crowd and adrenaline that are so characteristic of the gaming scene,” said Arthur Nigemann. , Marketing Manager for Betano in Brazil.

The partnership also provides for the display of the brand’s logo during broadcasts of games, interviews or articles. Another novelty will be the release of a commemorative edition of the BD + Betano shirt, replacing the original colors of the Black Dragons shirt with the official colors of the bookmaker.

There will also be action in the CS:GO mixed scene, with a fully dedicated team, Betano branding and naming rights, and uniform logos for the CS:GO women’s and Crossfire mixed teams.

“Today, we know that the world of betting is one of the fastest growing scenarios in eSports. In doing so, we are looking for a strategic partner that shares the same principles and goals as ours. Betano is a true advocate of competitive wrestling. script and teams, both in football and now entering the world of gaming and eSports. It’s a privilege to be able to create a new journey together in eSports with a brand that is open to the future and new bets, literally. ” added Nicole Merhi, CEO of Black Dragons.

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