13th edition of black diaper, the main sales campaign for diapers and baby products in Brazil, will take place between July 11 and 17. Brands such as BabySec, Bigfral, Droga Raia, Drogasil, Huggies, MAM Baby, Panvel, Pom Pom and Turma da Mônica Baby will have discounts of up to 60% on baby products.
In addition, stores offer discount coupons, which can be cumulative with other offers on the site, free shipping, gifts, among other promotions. To check out all participating brands, simply visit the campaign website.
According to a survey conducted in 2021 by Procon, diaper prices vary by up to 64%, due to high inflation. As of January 2022, the Broad National Index of Consumer Prices, IPCA, accumulates a high level of 4.78% and, in the last 12 months, stands at the level of 11.73%. In this scenario, cash and retained earnings attract the consumer.
To save money, research has become part of the daily life of consumers, especially fathers and mothers, and Black Diaper becomes an alternative for families to easily access the best deals on baby and children products.
Expected to appeal to the thrift-minded public at the moment, Black Diaper has already generated more than R$5 million in sales since its first edition. “Black Diaper’s average growth in 2020 was 53.67%, compared to 2019 editions. This time, the expected growth is 50%, compared to July 2021”, explains Francisco Cantão, director of Proxy Media, creator of Black Diaper.
In this context, the brands participating in Black Diaper are already part of the everyday life of consumers and, therefore, the expectation is greater with each edition of the campaign. “We are committed to the campaign to engage consumers in the recognition of Babysec diapers, the market leader in Rio de Janeiro and the top 3 in the general market in Brazil, through the Softys Store – which has exclusive benefits for consumers, such as sh. same day delivery and the subscription program which gives a 10% discount – giving us a peak in sales in the period and benefiting in sales and visibility for the brand as well.”, says BabySec B2C/B2B e-commerce executive Alexandre Dini.
How to save in the 13th edition of Black Diaper?
In addition to featuring traditional leading brands in the children’s segment, the 13th edition also features a R$2,000 raffle in promotion “All about My Baby – Black Diaper” and to compete, simply register on the website: www.blackfralda.com.br.
When you sign up for free, you are sent a lucky number and a link to send to friends. Each referred friend who registers through the link generates another lucky number for you and increases your chances of winning.
To complete the customer experience, there is also an extension that helps the customer to compare the prices of the products. It is necessary to install the extension in the browser during your search: (buscacupons.blackfralda.com.br/#testador). The innovation can be used during the campaign, from 11 to 17/07, or even throughout the year.
And like all editions, a portion of sales goes to charity. The 13th edition of Black Diaper will benefit Irmã Dulce Social Works (OSID), which provides free health care, education and social assistance for children and adolescents.
“Parents want to leave a better, more humane world with more opportunities for their children. A part of the sales is donated to institutions, which direct their efforts to children and teenagers, since the first edition of the campaign. The objective is to encourage more and more consumers to become aware of these institutions, generating this cycle of good that is in the DNA of the campaign.”, concludes Cantão.
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