July 7, 2022 – 10:40 in the morning
THE Bloomberg linesoon to be a year old, it has gained traction among C-level executives, major investors and opinion makers – and now the site’s audience and engagement numbers confirm the operation’s success and sustainable growth trajectory.
According to SimilarWebplatform for market intelligence and digital competitiveness, the Bloomberg linewhich was put into operation in August 2021. exceeded the limit of 2.5 million visitors per month on its domains. This is a larger audience than the one reached by sites that have been working for several years in the same market segmentation. Also according to SimilarWeb, user from Bloomberg Line spent an average of 2 minutes and 33 seconds on the page in the month of May.
In-depth content, with videos and graphics, engaged a qualified audience, prompting Bloomberg Línea to present metrics better than those of its market peers.
Now the content platform – a partnership between Bloomberg News and Falic Media – is preparing to launch new products in Brazil, such as Business house$, web series of interviews with the most influential leaders in Brazil. It also celebrates the milestone of 400 thousand listeners of the Ouvi podcast on Bloomberg Línea, which made it to the 15 most listened to Spotify news in Brazil.
With exclusive stories, original content, analysis and interviews with CEOs, investors and people from the business and financial market, the portal emerges as an information and data platform with a unique positioning in the media industry in Brazil and Latin America. It is intended for those who want to be informed with exclusive stories and the latest trends and for those who want to know the latest news about business, the market and daily events.
The growth of Bloomberg Línea is not only reflected in the number of the site’s audience, but also in social networks, which represent one of the main channels used by users. Started from scratch, Bloomberg Línea already has 80k followers on Instagram and more than 160k followers on TikTok, with millions of views per month.
Other products show the same growth trajectory and are gaining in importance. THE Newsletter about breakfast has become a must-read for investors and market professionals, with tens of thousands of subscribers acquired in a short time, providing the most up-to-date information on foreign market openings, along with events and trends that will move asset prices throughout the day.