The Bom Ar® brand promotes actions to connect consumers with the environment, in the month in which the Nature Day is celebrated, which was on the 4th.
With the “Vacation in the Forest” experience, brand invites consumers this Sunday, the 16th, to connect with nature and relax in environments with vegetation inspired by the Atlantic Forest.
The free action takes place in front of Shopping Cidade São Paulo, on Avenida Paulista, in São Paulo, from 10 a.m. to 6 p.m.
In environments called “capsules” by event organizers, attendees will be able to smell the brand’s launch, the Frescor da Mata Electric Diffuser. Made from natural ingredients and essential oils, the fragrance was developed in collaboration with WWF-Brasil and inspired by the Atlantic Forest.
As part of the project, the brand is also sponsoring Na Lata – the International Festival of Urban Art that starts this Saturday, the 15th, with works inspired by the flowers of the Atlantic Forest, by artist Francisco Diaz Scott (Pastel), exhibited on Avenida Faria. Lima, 558, in São Paulo.
According to Renata Vieira, Marketing Director for Reckitt Hygiene Comercial, the activation proposal goes beyond giving the consumer a sense of peace and comfort with the new fragrance.
“The idea is to awaken in consumers the desire to be informed about the importance of preserving the Atlantic Forest. With this initiative, society will see the benefits of getting closer to nature and greater harmony with it, even in urban areas.”
Featured photo: “Capsules” where consumers can relax and smell the new Frescor da Mata fragrance (Discovery)
Want to know more about the news? Don’t forget to followDNEWSon social networks and stay up to date with everything!
The post Bom Ar® Promotes Sensory Activation in Launch This Sunday appeared first on DNEWS.