In addition to the name, the online sportsbook will feature action in most of the national stadiums, a central banner and a pre-match inflatable.
The 2023 Copa do Brasil will have a new name: Copa Betano do Brasil. The 35th edition of one of the biggest national football championships has just signed a sponsorship deal with an online sports betting house.
During the championship, Betano will have operations in most national stadiums, including LED panels and static signage, pre-match centerpiece and inflatable flag, customized brand replacement plaque, activations throughout the tournament with tickets and player speeches for each game and hospitality at the championship final; The brand will also be on the tournament’s social networks and will promote activities with influencers during the games.
“Sport, especially football, is in Betano’s DNA and promoting one of Brazil’s most traditional and relevant leagues is a milestone in our history, in addition to reflecting the strength and confidence we have in the sports betting market.” Alexander Fonseca, Betano Brazil Manager.
The championship will take place from February 22 to September 24, 2023, in which 92 teams from 26 Brazilian states and the Federal District will participate. The champion guarantees a place in the Copa America Libertadores in 2024.