C&A and Laís Roberta come together in a collection focused on inclusion and diversity
The pieces bring a minimalist aesthetic and feature elements that are about creativity, complexity and representation.
C&A has launched a new Mindset collection in collaboration with content creator Lais Roberta, known as ‘La Robertita’.
The pieces bring a minimalist aesthetic and have elements that refer to creativity, complexity and representation. The partnership between the retailer and the influencer was designed to strengthen diversity and inclusion across segments from PP to GG4.
“I started sharing my daily life, discovered the minimalist aesthetic and became fascinated by this universe. It didn’t take long for the numbers to grow, but a question quickly arose as well. “where are the rest of the black women out here?” And the fat ones, bisexuals? That’s what my work is about. to inspire,” Lais said.
Collection product Mindse7 C&A + La Robertita launched this Wednesday (8) and are available in select physical stores, the C&A app and e-commerce.