Camicado is betting on the sensor for the coming of autumn
The campaign has the presence of digital influencers and will be broadcast on closed-circuit TV channels
Camicado presented its Fall-Winter 2023 collection with a campaign with the slogan “Your home with the comfort of the season”.
The volume has a film inspired by a sensual and poetic concept with neutral colors and nature elements that refer to the arrival of the new season.
The campaign has a team of nine digital influencers formed by Tai de Melo Buffrem, Mika Rocha, Luisa Accorsi, Marcela Tranchesi and Luf Gómez, in addition to the activations of Camilovers, influencers who are part of the brand’s affiliate program.
“This is a special initiative where we capture the essence and purpose of Camicado’s new autumn-winter collection throughout the campaign and the biggest beneficiary will be our customer who will have a complete experience across all points. contact in the brand,” said Camicado director Natan Anaf.
The brand’s stores will also be set up to publicize the collection and will feature QR codes that will take the consumer to a Spotify playlist with songs that embody the campaign’s message and to a landing page that will bring decorating tips and texture combinations.
Furthermore, Camicado plans to hold wine tastings in some units, encouraging consumers to create special winter moments at home.
The campaign will be broadcast on indoor TV channels dedicated to beauty, wellness and family life, and the content produced will also be broadcast on the brand’s own networks such as Instagram, Pinterest and Whatsapp.
