Chevrolet brings back the white room at BBB 23
The race car will be the Chevrolet Tracker and the action is underwritten by Commonwealth//WMcCann
BBB 23 will be counting on the participation of one of the public’s favorite events, the spooky white room. The attraction has been renovated for this edition and is sponsored by Chevrolet, one of the reality sponsors.
This Wednesday (8) the button will be placed in the middle of the garden and the brother who presses it will go to the test by pulling another contestant to go. The novelty is that instead of a room, the participants will be inside a white car, referring to the well-known resistance tests of the program.
The race car will be the Chevrolet Tracker and the promotion is underwritten by Commonwealth//WMcCann. Taking advantage of the dynamics of the race, the brand will work on communication around the Chevrolet Semper program.