World News 

CleverTap and Storyly bring brands to business app stories

Illustration: La Mandarina Dibujos

CleverTap has announced a partnership with Storyly to provide a new channel for marketers using its user engagement and retention platform. With the agreement signed this Thursday, the 12th, specialists will be able to insert ads in the story model on mobile applications and commercial sites, that is, those that are not social networks.

According to the executives of the companies involved, the idea of ​​the partnership is to start offering an omnichannel experience to the brands’ customers.

The integration of the two companies will be through EventBridge, an AWS technology that allows Storyly inserts to be triggered directly into automated and personalized messages from CleverTap customers.

Related posts

Leave a Comment