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Clube de Exchange turns an old practice into a business

In one decade, about 50,000 hotel nights, 337,000 meals, 11,000 m2 of finished property were sold.

Is it possible to turn one of the oldest and most consolidated practices in the market into a millionaire business? The history of the Barter Club shows that yes. Created in 2012 in Belo Horizonte to facilitate negotiations based on the barter model, which involves the exchange of goods without affecting the cash flow of companies, the platform accounts for more than R$ 330 million in transactions and 1,600 members in its 10 years of operation. existence In Brazil, the Clube franchise appeared in 2017, and today it has 220 members under the command of entrepreneurs Francisco Nunes, Alexander Guerra and Murilo Hipolito.

Recently, at a meeting with Brazil franchise partners at Espaço Providência, three local companies received trophies for signing deals worth R$1 million in the last year. They are COC by Person and Seriös educational institutions and Geelong business brokerage company. On that occasion, some figures were also presented that show the opportunities created by the club, which is present in 24 cities spread over 10 Brazilian states.

Over a decade, around 50,000 hotel nights, 337,000 meals, 11,000 m2 of ready-made property sold, over 1.1 million m2 of allocations, more than 78,000 deals negotiated between members.

Diversity is another great asset of Clube de Permuta, which has members in sectors as diverse as Food & Beverage, Gyms, Home & Decor, Clinics, Civil Construction, Shared Offices, Education, Hotels, Internet, Social Media and Digital Marketing. , cleaning industry. , Legal Services, Fashion and more.

“When a company exchanges what it has, such as a product or service, for something it needs, it does not exchange its cash. There is a growing need for services in areas such as technology, consulting and management, and HR. Through the exchange, companies of all sizes manage to access it without cost, which can be crucial for their retention,” explains Leonardo Bortoletto, founder of Clube de Exchange. “More and more people are realizing that your product, your service can be worth more than the cash on hand. We are very happy to strengthen ourselves as a business group through exchanges, helping people leverage their companies, reduce operating costs and increase their purchasing power in their personal and professional lives,” adds Francisco Nunes.

As Bortoletto explains, one of the biggest challenges in making the brand a success was changing the culture of the entrepreneur, showing them that it was possible to move their business without directly touching the cashier. Gradually, this goal was realized, as evidenced by the large volume of transactions. “We encourage entrepreneurs to think a little outside the box. We don’t work with money, but people are used to using it in everyday life. We show that it is possible to get everything an entrepreneur needs for his business by providing his products or services in return. This brings equal income because we work at market values, but has a much higher profit than if the purchase and sale were done in cash.”

Consolidated and fully expanded in Brazil, Clube de Permuta is also making progress in the external market, with the opening of two units planned for 2023 in Bogotá (Colombia) and Lisbon (Portugal), without neglecting the goal of going further, as well as domestically. .


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memorable deals

Clube de Permuta opened its operations in 2012 with a transaction in Minas Gerais. At that time J. Chebli purchased graphic services from Gráfica Pampulha for R$27,000.

Over the years, some deals have marked the company’s history, such as a colleague from Montes Claros who decided to sell his Seneca model airplane. The plane was bought in shares by four partners who obtained credits on the platform by selling beans. Another key negotiation was when the company swapped its entire fleet of vehicles with a third party and used the money from the sale of the vehicles to invest in the structure of the business itself.

A barter club does not only trade between goods. An example of this was a partner who, with the help of a network, changed administrative and operational headquarters, saving 10% to 15% in administrative costs. “During these 10 years, we have had several transactions that have affected not only the association, but also the franchisees. We want to continue to make a difference in the lives of many entrepreneurs by showing that it is indeed possible to make very good deals without actually using the company’s cash,” concludes Leonardo Bortoletto.

How does it work?

The practice is old, but Barter Club has standardized and modernized it. Founder Leonardo Bortoletto says the idea came from when he owned a tech company and used to barter with suppliers. “I exchanged my services for services or products of other companies. But I always had a surplus to use and started transferring that surplus to other partners. It started to become more frequent until I saw that there was an opportunity,” says Leonardo.


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The difference is in multilateral exchanges. That is, company A can buy from B regardless of whether B has bought from A. Through good transactions by members within very well-established rules and made possible by a modern digital platform, Barter Club helps overcome the stigma associated with Haran. practice. The existing prejudice is mainly explained by the way in which the exchange is often done informally, where the advantages for the parties are not balanced.

“To explain it practically. a partner who owns a furniture store may hire a firm to do the bookkeeping for his firm on an exchange basis. This same businessman can supply his furniture to an accountant’s company or any other company that is on the platform and is interested in his product,” the entrepreneur gives an example.

Transactions work like a current account where customers accumulate credits or debits in Barter Club’s Permutz currency. All information about limits, balances and statements as well as the bank is available on the platform. All affiliates are thoroughly evaluated before receiving their line of credit. For every purchase and sale made, members pay a percentage of the transaction amount to the Barter Club.


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