Coca-Cola and Sebrae want to train 6 thousand entrepreneurs

March 9, 2023 – 6:27 p.m

Silmara Olivio, Southern Cone Corporate Relations Director at Coca-Cola Latin America, presents the Empreenda como uma Mulher program (Credit: Midori de Lucca/Discovery)

With the aim of helping women to develop or formalize their business, Coca-Cola together with Sebrae announced this Wednesday, the 8th, another phase of the “Empreenda como uma mulher” program, which will have more vacancies aimed at people from different cities in Brazil.

The initiative is part of the “Coca-Cola gives your business a boost” platform, which aims to help small entrepreneurs in the retail segment.

This phase of the project for women, which is in its second edition, will have 6,000 vacancies, distributed among people in the states of São Paulo, Rio de Janeiro, Amazonas, Minas Gerais and Pernambuco.

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The program will be reinforced through a series of events in the capitals of these countries, together with Sebrae and local bottling companies and partners. The first took place in São Paulo this Wednesday, the 8th, in celebration of International Women’s Day. The presentation of the project was led by Silmara Olivio, Director of Corporate Relations in the Southern Cone of Coca-Cola Latin America.

Entrepreneurship and training

In the program, participants will have access to theoretical and practical lessons on leadership, management strategies, self-awareness, behavioral aspects, and will also receive an individual analysis of their business to discover points that need improvement.

The program will last six months in total and will be divided into three modules. All information about the schedule and applications are available on the platform Coca-Cola boosts your business.

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