Converse Announces Support for GRLS Festival.
The brand will have a space that seeks to reaffirm the concept of ‘Let Your Brand Go’.
Converse has confirmed its presence at the GRLS1 festival, which takes place on March 4th and 5th at the Centro Esportivo Tietê in São Paulo, as one of the event’s supporters.
The brand will reformulate the “Leave Your Brand” concept with a box-shaped space with blank walls to invite women into artistic intervention. To encourage creativity, all-star artists Julia Alves and Fefe will help stakeholders use the platform.
In addition, Converse will also be unveiling custom-made posters for the festival, signed by Isabella Leao and Awa Mendes, which will be available upon activation.
Art will also be sent via AirDrop for digital transformation, in addition to being able to create filters for Instagram and TikTok with digital content production art.