Date He will invest heavily in South America, starting with Brazil
Ron Thomas, vice president of revenue growth at Data.Ai, says the company sees South America as a very important region for the company’s growth and “intends to invest significantly” in the region, starting with Brazil. In an exclusive conversation with Mobile Time, the executive talked about plans for the country, market trends and the importance of artificial intelligence to the company’s core.
Currently, the mobile market analysis firm has about 2,000 clients and, according to Thomas, a good portion are in Brazil. But the idea is to expand the portfolio and strengthen relations with local players in the mobile market.
Initially, the sectors in which the company wants to grow are finance, banking, retail trade, tourism and e-commerce. One of the reasons for the bet, according to the executive, is that the mobile phone market in Brazil continues to grow, compared to others that are slowing down with global macroeconomic challenges.
BAD
Even with concerns about the macroeconomic environment and even changing trends in the mobile market, such as startups lacking the appetite to attract investors and lines of credit, Data.Ai’s vice president believes that this is the moment for the company’s expansion. He also points out that the financial condition of the company is good, as it serves several sectors. Within his expansion strategy, Thomas says he doesn’t rule out local acquisitions. However, at this first moment, the company gives priority to “long-term partnerships”.
AI in everything
Thomas ruled out using external AI for the company’s development, such as ChatGPT. He recalled that one of the reasons for the name change from App Annie to Data.Ai was to focus on artificial intelligence as part of the company’s core. Currently, 90% of its products have integrated proprietary technology. “We have gone ahead of a very strong market trend a year ago”, says Deputy.
The executive also recalled that one of the reasons to advance with artificial intelligence is to be able to work with a limited supply of inputs, since the market has reduced the tracking of user data with movements pulled by Google (Android and Chrome without cookies) and Apple (iOS 14.5).
“Data capture will decline more and more. And this is good for the market, as it follows the consumer less. In this scenario, artificial intelligence will be vital to this progress. It is here that we have the opportunity to offer a truly mobile dashboard globally,” he says. “We are focused and driven by creating value with limited data capture,” he concludes.
