Druid wins a Bitcoin Market account and starts the first campaign
The agency will be responsible for the strategy, creation and execution of the company’s activities for games, metaverse, activation and sponsorship.
Druid Creative Gaming announced the acquisition of Bitcoin Market account. The agency will be responsible for the strategy, creation and execution of the company’s operations for activations and sponsorships in the gaming, metaverse and eSports sectors.
“The partnership plays a strategic role in the brand’s relationship with the gaming community, which is highly engaged and highly connected to the crypto market. We strongly believe in building a brand and developing our products and services by operating within our own community and partnering with Relevant Communities to deliver immersive experiences within the Holding 2TM solution ecosystem,” said Robson Harada, MB’s CMO.
Kicking off this new phase, the agency launched its first signature campaign for the Bitcoin market. In the message, the company is announced as a sponsor of INTZ, one of the main e-sports clubs.
The production of the film was carried out in collaboration with the agency, Panamera, Mercado Bitcoin and INTZ.
In addition to the announced sponsorship launch campaign, Druid is also working on another promotion with streamer Cher, with activities related to the Bitcoin Market universe that include other INTZ athletes and streamers.
“It is extremely important for DRUID to be together with the largest Web3 player in Brazil. Mercado Bitcoin is a cryptocurrency exchange benchmark. This also allows us to expand our responsibilities beyond gaming by integrating the concept of market performance and linking the brand to e-commerce. – sports and, of course, with Web3,” said Claudio Lima, CEO of DRUID.
