Emplifi runs a brand-based post generator
The new tool allows social media teams to enter message instructions and choose from multiple customizations
Emplifi announced the launch of EmplifiTM AI Composer, a solution that creates post-ready content for brands on social media. The new functionality is integrated into the EmplifiTM Social Marketing Cloud and uses OpenAI’s GPT-3 language model.
The new tool allows social media teams to enter message instructions and choose from a variety of customizations, such as tone, emojis, hashtags or questions. The system then modifies and enriches the content to create the final content for publication.
“Emplifi uses AI technology to make it easy for marketers to curate social media content that is relevant, engaging and personalized to their audience. OpenAI’s GPT-3 APIs have improved software performance and accuracy with iterative queries and learning capabilities that simplify. tasks and provide insights to help professionals work smarter,” explained Emplifi Chief Technology Officer Todd McCaslin. .
Additionally, the solution will also leverage analytics and campaign insights to make better decisions and improve social media strategy.
“The integration of OpenAI’s Chat-GPT and GPT-3 into existing social commerce, marketing and real-time fulfillment capabilities enables consumers to take advantage of new advances in AI technology. This AI can also offer a human-centric approach to content marketing and customers. service experience,” concluded Heather Hershey, director of research at IDC.