Farofa by Gkay promises to rock brands and social media

With an investment of around BRL 8 million, the party has partner brands such as Latam, Listerine, Dailus and Esportes da Sorte.

Apart from the World Cup, there is another event that regular internet users and digital influencers follow is Gkay’s Farofa.

The event, which started this Monday (5th) and runs until Wednesday (7th), gathered around 500 guests at the Fortaleza Hotel to celebrate the birthday of actress, comedian and digital influencer Jessica Kayane, popularly known as Gkay, and promises to be it. the talk of social media over the next few days.

With an investment of around BRL 8 million, Farofa by Gkay has partnered with some brands this year and activations have started even before guests arrive in the Northeast.

In the trash bag that was the party invitation, they already had some of the brands that were going to be with the birthday girl, such as XP Investimentos, Vivara, Latam, Dailus and Listerine. In the case of Latam, the partnership consisted of a plane with “Farofa da Gkay” on board, which transported the infleur’s guests to Fortaleza.

Other brands sponsoring the event are Avon and Esportes da Sorte, in addition to a partnership with Instagram through #MeteumReels and a partnership with Banca Digital. According to Gkay’s press office, other brands are to be announced during the celebration.

Avon’s participation in Farofa features the same bag featured at BBB22 as a key piece and is based on the #VemDeAvonNaFarofa campaign created by Wunderman Thompson.

In the case of Listerine, the brand has prepared several activations with interactive spaces, games and a decompression area for guests.

Activations include a mirror with a real breathalyzer where guests will be advised about their breathing rate with funny messages, a game where players become Breath Hunters and are on a mission to eliminate bacteria from the entire mouth and finally. , a setting inspired by a pajama party.

Among the activations carried out by Esportes da Sorte are the personalization of drinks, distribution of sponsor-branded balls and floats and soap football. There will also be a space for make-up and customizing abadas. a tattoo studio and mobile phone cases with the Esportes da Sorte logo will be distributed, in addition to an area with a company stand.

Farofa da Gkay live

If in recent years the party was limited to guest stories and Instagram gossip posts, this year the audience at home will also be able to enjoy the shows taking place there on Multishow and Globoplay, which signed the contract to broadcast the party.

The first day was marked by the shows of Pedro Sampaio, Pablo Vitar and Luisa Sonza, and in the coming days Anita, Simone Mendes, Xand Avia, Eo Chan, Matue, Wesley Safadao, Leo Santana and Yvette Sangalo will take the stage. .

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