Favorite brands of Brazilian children and teenagers
March 9, 2023 – 06:00
To understand the behavior of Brazilian children and adolescents, Kids Corp. they conducted mapping to understand which brands these groups prefer and how they feel about advertising.
The 2022 edition of the survey was based on a sample of more than 70,000 children and adolescents from across Latin America, of which 13,851 were from Brazil.
The main observations of the study conducted by kidtech is that the purchasing power of this group, as well as its influence on spending decisions, is growing. In categories such as toys, entertainment, clothing, footwear and fast food, convincing children and adolescents double parents exceeds 70% in Latin America, according to research.
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Around 40% of the children and young people surveyed already receive money intended for buying food, drinks, clothes, toys and going out with friends.
Elections and advertising
Kids Corp. it has been mapped that 9 out of 10 children or adolescents in Brazil trust at least one brand.
When asked what factors they value in brands, the largest percentage of this group highlighted the ability of these companies to make them happy (30%), to entertain them (30%), in addition to their quality (26%).
The study also shows that 79% of Brazilian children have seen their favorite ad in some online format. Already 5 out of ten children and teenagers ask their parents to buy products they have seen in campaigns, while 26% ask for more information about products they have seen in an advertisement.
Favorite brands of children and teenagers
Below is a list of the favorite brands of children and teenagers in Brazil, according to Kids. corp.
Favorite brands (with regard to all market categories)
Brands that create the most trust
Top 3 favorite technology brands
Top 3 favorite brands of sneakers
Top 3 entertainment brands
Top 3 favorite brands of drinks
Top 3 favorite cookie brands
Top 3 favorite brands of snacks
Top 3 favorite brands of chocolate
Top 3 favorite fast food brands
king of burgers