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Find out what the market has been up to this week

Samsung, Mars, Clear Channel and Druid were among the news

In the pre-election week, the market registered few movements. Most of this happened among advertisers. Samsung, for example, announced a new marketing director for its consumer electronics division in Brazil.

Thiago Cesar Silva will have a mission to lead operations in the areaaiming to expand the brand’s presence in TVs, audio, monitors, refrigerators, vacuum cleaners, washing machines, air conditioning and B2B categories.

Responsible for brands such as M&M’s and Snickers, Mars hire Luis Oliveira for the post of Director of Corporate Affairs. He will work at Mars Wrigley, the company’s candy and chocolate division.

Luis Oliveira will work for Mars Wrigley, the company’s candy and chocolate division (Revelation)

The executive led corporate relations for food and beverage companies in regions such as Brazil, Argentina and Uruguay. Luis holds a degree in Economics from USP/SP and a law degree from Anhembi Morumbi/SP.

The bank with a new president
Jose Olimpio Pereira will be the new president Safra Group:, from January next year. He will take over as President of Banco J. Safra, where the Group will focus its customer service and investment banking and private banking operations.

José Olimpio Pereira has been in the financial market since 1985, when he started his career at Banco Garantia, where he stayed for 13 years. He was also chairman of Citigroup’s investment bank and spent 18 years at Banco Credit Suisse Brasil, where he was chairman.

“The Safra brand is synonymous with tradition and safety, it has more than 180 years of history. It will be a great opportunity to contribute to this winning platform and build even more, I am very excited,” said the executive.

Reinforcement at Clear Channel
Sergio Paladino is arriving clear channel to occupy the position of Sales Director in Sao Paulo. With commercial experience in out-of-home media, special projects, radio and pay TV, the professional will report to the Account Manager, William Freitas.

Palladino spent more than two years at Otima and was also the Executive Business Manager of Grupo Mix de Comunicação, where he was responsible for servicing key agencies in São Paulo.

Sergio Palladino worked at Otima and Grupo Mix (Revelation)

The executive also worked for companies such as J. Walter Thompson Publicidade, Ogilvy & Mather, Leo Burnett, The Walt Disney Company Brasil, and others.

Media and Business at Druid
Paulo Carvalho
took over as director of new media and business druid. Carvalho arrives to collaborate on strategy development in addition to exploring opportunities to incorporate in-game brands in a cohesive way with the community.

Having graduated with a degree in Advertising and Marketing with a focus on business marketing, the new director has 15 years of experience in the advertising market, working at a number of agencies including Sunset, Loducca, Sales, Publicis and Havas, and has served in the services industry. brands General Motors, Cacau Show, Extra, Pão de Açúcar, among others.

view direction
Anna Augusto joined the team of directors Corazon Filmsfeaturing Bruno Shintate, Livia Gama, Rika Sampaio, Lucas Rayon and Marcus Becker.

Anna Augusto, director at Corazon Filmes (Revelation)

Anna, 24, from Brazil, has been working in the audiovisual market for five years, starting her career as a freelancer in the beauty and fashion industries, focusing on fashion films. In the past two years, she has also brought this perspective to advertising, working for clients such as Nike, C&A and Pantys, among others.

Former Waze from the new home
A company that works with the construction of piles, i HYPR: hire Deborah Burmeister strengthen the sales team. With more than 20 years of experience in the advertising market, the executive aims to manage large agency projects; martech.

Deborah Burmeister. New to the HYPR Sales Team (Revelation)

Deborah has worked in major media such as R7, Caras, Editora Globo and Abril. In addition to being part of the Waze Brasil industry team.

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