Global smartphone shipments fell 9% in the second quarter of 2022.

Global smartphone supply is said to have declined due to economic hardships and regional uncertainty.

Q2 2022 Global Smartphone Shipments – TOP 5 Manufacturers | Canalys

Smartphones seem to have seen less demand in the second quarter of this year. The number of smartphone shipments fell by 9%. Samsung holds the top spot for smartphone shipments, closely followed by Apple. This year, smartphones, especially in the second quarter, would have been less in demand than in the first quarter. A new report from Canalys shows total shipments fell 9% year-over-year in the second quarter of 2022.

The report suggests that demand has been weaker due to the economic slowdown and unpredictability in the region. For comparison, around 300 million smartphones were sold in the first quarter – thanks to some of the flagship smartphone models such as the Galaxy S22 series and the OnePlus 10 Pro. However, in the second quarter of this year, they were only 270 million, which resulted in a significant drop of 9%.

In the report, Bjørhovde, an analyst at Canalys Research Runar, suggests retailers had to rethink their strategies as the outlook for the smartphone industry became more cautious in the second quarter. He further stated that “Economic challenges, weak demand and inventory accumulation have caused vendors to rapidly rethink their portfolio strategies for the remainder of 2022. Consumers are also postponing the purchase of this type of product. equipment.” Another Canalys analyst, Toby Zhu, further mentioned that “the drop in demand is causing serious concerns throughout the smartphone supply chain.”

Again, component availability and cost constraints are said to be improving. However, logistical and production difficulties persist. These include issues such as restrictions on imports from emerging countries, which have further caused delays in customs procedures. Alternatively, retailers should work closely with distributors to check supply and inventory to quickly spot “short-term opportunities while maintaining healthy long-term partnerships,” suggests Zhu.

Global smartphone shipments in Q2 2022
Global Smartphone Shipments in Q2 2022 | Canalys

Another important reason, according to the report, is consumer discretionary income due to higher inflation, in contrast to last year’s pent-up demand. Despite declining smartphone sales, vendors like Samsung have managed to stay at the top of the list (as of Q2 2022) – thanks to their focus on the Galaxy A series, which brought the Korean manufacturer 21% market share.

Apple was behind with 17% as the iPhone 13 saw strong demand. On the other hand, Chinese vendors such as Xiaomi, OPPO and Vivo are said to have had problems in their home territory. They experienced double-digit declines, reaching 14%, 10% and 9% market share respectively.

Samsung also resumed shipments in the first quarter of 2022. A recent report suggested the OEM topped Apple with 73.6 million shipments, with giant Coupertino stabilizing at 56 million global shipments.

Source Canalys

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source: Central Android | Canalys

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