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Google fears that ChatGPT will replace the search engine

Internet search engines make it possible to find the necessary information relatively quickly, although sometimes we have to dig through several web pages to find it. Faster answers to nagging questions can be provided by ChatGPT – Google knows about it and sounds the alarm.

Red alert on Google

ChatGPT has been surprising with its capabilities for more than three weeks. The chatbot, designed by OpenAI, understands natural language, answers simple and more complex questions, writes code in different programming languages, translates scientific questions, can create an essay and much more. Of course, he has his limitations and shortcomings, eg he makes factual mistakes and sometimes gives controversial answers. However, ChatGPT still needs further refinement already at this stage it caused concern in Google.

According to information provided by The New York Times, Google has issued a red warning, fearing competition from OpenAI chatbots, and thus – a decrease in demand for search engines in the future. Sundar Pichai, CEO of Google’s parent company, Alphabet, attended several of Google’s AI strategy meetings and directed multiple teams to revisit focused their efforts on addressing the threat posed by ChatGPT. According to the Times, some employees have even been tasked with creating AI products that generate graphics similar to DALL-E OpenAI.

Google has also been working on its own chatbot, LaMDA, but it’s currently only available to a handful of employees. The company is concerned that its tool will be used for unethical purposes, which is why it is not widely shared. Interestingly, this chatbot became famous when one of the employees stated that it was showing signs of consciousness.

Can ChatGPT really replace search engines?

Both Google employees and experts discuss it does ChatGPT have the potential to replace a search engine and harm the advertising revenue business model. For the average user, however, the ads are more frustrating than necessary, so if you want to receive specific information, your steps will be directed more towards artificial intelligence. After all, getting an answer to a question almost immediately, without having to check several websites, which can be a pain, would certainly be a nice change.

However, while the OpenAI tool synthesizes information from millions of web pages, it is at this point you can’t really rely on it. Language models in general seem to be too early to develop to replace search engines. But, as you can see from the already present fears at Google, maybe one day we will say goodbye to them.

Source: nytimes.com

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