Google continues to try to convince Apple to accept the RCS messaging standard by publishing a new blog, “It’s Time for RCS.” The messaging standard, heavily promoted by Google, RCS, or Rich Communication Services, is designed to replace the current SMS messaging standard.
It provides support for high-resolution photos and videos, audio messages, and file sizes, while also adding improved encryption, cross-platform emoji reactions, and more reliable cross-device group chats. Google has been pushing Apple to accept RCS for over a year, but so far Apple is not budging.
Google’s new blog post points out that this week marks the 30th anniversary of the SMS messaging standard, as the first SMS message was sent on December 3, 1992. Google claims it’s time for an update, calling Apple “drag your heels.”
Google points out that with RCS, end-to-end encrypted messaging across multiple platforms would be available. Features like real-time typing indicators, read receipts, high-quality photos and videos, and more control over group chats would be standard on iPhone and Android phones.
All major mobile carriers and manufacturers have implemented RCS support, including AT&T, Verizon, T-Mobile, Motorola, Nokia, OnePlus, Samsung, Sony and others. Apple remains the only resistance, and so far the company has barely acknowledged Google’s attempts to promote RCS adoption.
There’s no word on whether Apple has considered supporting RCS, or when that support might be implemented. In a September interview, Apple CEO Tim Cook said it wasn’t a priority.”I don’t hear our customers asking us to put a lot of energy into this right now,” Cook said.
Cook further suggested an iPhone upgrade to a reporter who mentioned he was having trouble sending photos to his mother, who uses an Android phone: “Buy your mother an iPhone,” he said.
Google went so far as to publish an entire “Get the Message” webpage on RCS and Apple’s disapproval of the feature, prompting Apple customers to ask Apple to “fix what’s wrong” by switching from SMS to RCS. Google has also run anti-Apple ads promoting RCS, but nothing has caught Apple’s attention so far.