Grill lovers can rejoice - meat prices are fallingEnglish 

Grill lovers can rejoice – meat prices are falling

Despite inflation, meat prices are falling. A ray of hope for all barbecue lovers, because the prices for bratwurst and steak are currently getting cheaper again.

Surprise in the refrigerated section: While most products in supermarkets and discount stores are getting more and more expensive, meat prices are just starting to fall. Discount Aldi reduced numerous fresh meat products from mixed mince to beef steak on Monday.

The retailer is thus passing on lower purchase prices to customers and is making a contribution to reducing inflation, a company spokesman said on behalf of Aldi Nord and Aldi Süd in Essen. The “Bild” newspaper had earlier reported on the price reduction.

Other discounts may be based on Aldi

Aldi’s move is also likely to have an impact on large parts of the rest of the trade. After all, many competitors, especially in the entry-level price range, are still targeting the discount inventor. Germany’s largest food retailer Edeka has already announced: “We also value good value for money and will adjust prices for some meat products to the new market situation in the coming days.”

A similar statement was made by the discount company Netto, which belongs to the Edeka Group. Competitor Rewe explained: “We are constantly in talks with our suppliers regarding the cost situation and market development and of course we pass on potential price reductions directly to our customers.”

Price reductions are visible in the wallet, especially during the barbecue season: the price for 500 grams of mixed minced meat has fallen from 4.59 euros to 3.99 euros. Pork bratwurst in the 400 gram package was reduced from 3.49 to 2.99 euros. The price for a kilogram of beef steaks fell from 27.99 euros to 24.99 euros.

However, consumers can also use a relief. According to the Federal Statistics Agency, meat had become particularly expensive in the first five months of this year. In May 2022, meat was on average 16.5 percent more expensive than a year ago. By comparison: Prices for all food items were up 11.1 percent in the period.

But the upward trend seems to be broken for now. “After initially seeing a significant increase in the market at the start of the year, we are currently seeing core prices fall again, particularly for pork,” Aldi reported. This is in no small part due to the still high overcapacity in Germany.

There are a number of reasons for overcapacity in meat production. For some time, meat consumption in Germany has been declining. According to the Federal Agency for Agriculture and Food, last year it was 55 kilograms. Ten years ago it was 7.8 kilograms more per person per year.

Inflation destroys the desire for sausage

Instead, the business of vegan and vegetarian meat substitutes is booming. Besides, high inflation seems to be killing many people’s appetite for sausages, chops and steaks at the moment. “Despite good barbecue weather, demand is not yet picking up,” observed agricultural information service AMI.

According to a Forsa representative survey published a few weeks ago, 42 percent of people in Germany have reduced their meat and fish consumption in order to cook more economically. In addition, the previously thriving export business of the German meat industry is still suffering from the outbreak of African swine fever.

The bottom line is that the meat industry in Germany lost further sales last year. The largest companies with at least 20 employees still made €40.6 billion in sales. This was 8.8 percent less than in 2020 and even 11.2 percent less than the record year 2019, as reported by the Federal Office of Statistics.


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