Guarana Antarctica and national team athletes team up to include players in the games
The platform is part of the #BotaElasNoJogo movement and has activities on social media
Guaraná Antarctica has launched a platform that aims to include female avatars representing Brazil in video games. The initiative is another step in the #BotaElasNoJogo movement launched last year to promote women’s football in the country.
The promotion created by Soco is supported by Brazilian national team players such as Bia Zanerato, Tamirez, Maria Eduarda, Adriana and Ari Borges, as well as athletes from several other teams.
“We’ve moved a good chunk of the process forward to make it really easy to get our stars into the games. We want to see our consumers playing with their favorite athletes and rooting for women’s soccer like we do,” said Giuliana Cittadino, Marketing Manager. Guarana Antarctica.
As one of the means to include these athletes in the games, the platform has several contracts and a ready-made model for those who are most interested in negotiating with companies, in addition to avatars in different game aesthetics and step-by-step. facilitate the creation of new models.
“We go beyond raising public awareness of the issue and removing practical barriers to women athletes’ inclusion in the Games. Our team, mostly women, designed the entire campaign, which appreciates the weather and confirms Guarana’s leading role in this cause. We prepared everything and let the game developers stand up to the goal,” says Kelly Neres, Content Manager at SOKO.
The brand has also created promotions for social networks and developed packages stamped on players.