JeffreyGroup takes over the Sodexo Benefits & Incentives account in Brazil
The agency will be responsible for strategic external communication activities, working on brand image
Sodexo Benefits & Incentivos has selected JeffreyGroup as its new PR partner in Brazil. The agency will be responsible for strategic external communications activities, working on the brand’s reputation with press and influencers.
The agency will use its expertise in integrated communications and proximity to media and influencers to strengthen Sodexo’s presence with diverse audiences in Brazil, strengthening the brand as a leader in benefits, incentives and quality of life.
“Partnering with JeffreyGroup is another initiative to expand and consolidate the positioning and recognition of the Sodexo brand as an authority in the benefits market,” said Piero Melchior, director of Sodexo Benefits and Incentivos.
The credit will go to the Luis Joly Group, with Daniela Teixeira as head, Simone Sabatini in management, Bruna Martins and Barbara Miranda in customer service, and Gabriela Oltramari in support.
