Jennifer Lopez is the new global ambassador for Intimissimi

Intimissimi announced singer Jennifer Lopez as its new global ambassador. The star is the face of the brand’s spring/summer 2023 collection.

The campaign celebrates the empowerment of women to feel confident and secure in every role they play. The piece, made with director Gia Coppola and photographer Chris Coles, shows a day in the life of a celebrity.

“When we were looking for a partner who would represent and embody the spirit of our consumers, we immediately thought of Jennifer. It carries all the strong and modern sensibility that the brand has as its core values. We want all women to be able to make the most of life and feel empowered every day,” said Intimissimi CEO Matteo Veronesi.

For the photos, the brand’s creative director Riccardo Ruini captured the essence of the Italian summer using the landscapes, transforming the colors of the southern Italian community of Positano for the collection, which took on shades of fuchsia. representing the flowers of spring, orange for the sun and turquoise symbolizing the Mediterranean Sea.

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