Kantar Ibope updates the presentation of the audience

December 22, 2022 – 3:32 in the afternoon

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Kantar Ibope Media will update the representativeness of the viewpoint from January 1, 2023.

The dynamics is carried out every year in order to look as faithfully as possible at the Brazilian population living in different squares.

From the first day of next year, each viewer point in the 15 markets measured by Kantar Ibope Media will represent 268,083 households and 717,088 individuals.

In 2022each audience point in 15 markets equals 258,821 households and 713,821 individuals.

In the wider São Paulo, the square used as a reference for the advertising market, each audience point will represent, in 2023, a total of 76,953 households and 206,674 individuals.

See below the representativeness table of each audience point in squares as measured by Kantar Ibope Media.

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