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Kikos Fit: the app developed during the pandemic has 80,000 active users

Kikos Fit. Photo: publicity

During the beginning and worst moments of the Covid-19 pandemic, many apps focused on exercise and wellness were born and grew. One of them is from fitness equipment manufacturer Kikos, which developed the Kikos Fit app (Android, iOS) throughout 2020. Launched in the same year, the platform currently has 80,000 active users, with 50% exercising once a week and 16% use the app four times a week. There are nearly 400 free classes in more than 17 modalities — such as functional strength, weight training, HIIT, cycling, running, yoga, meditation, pilates, mindfulness — as well as content on nutrition, sports medicine, motivational videos and activities for children. And the expectation is to close 2022 with more than 100 thousand users in the base.

The app was developed by an in-house team in partnership with an external company within a few months. Its purpose – in addition to promoting health and well-being for all concerned, through simple and interactive content – ​​is to expand Grupo Kiko’s activities. With more than 30 years, the company that already produced equipment, decided to expand its actions from proprietary content.

The lesson plan is made by partner physical educators and the classes are produced by Kikos himself. “We are also an audiovisual production center, with our own studio and equipment,” explains Marcelo Abdo, CEO of Kikos Fit. The studio is at Casa Kikos, located in the Higienópolis neighborhood, in São Paulo. “Having your own studio means high quality and productivity, so constant updates to the application,” he adds.

To encourage the practice of physical exercise, the application proposes challenges to the user, who, in turn, can receive rewards such as sports clothing and accessories, as well as discounts on equipment and gifts from partner brands. Among the partners, companies such as HOPE, Goodr, Jungle and Trilo have already gone through the app.

The application also promotes actions to encourage physical activities outside the mobile screen and offers workouts to be performed at fitness stations in public spaces in the city of São Paulo. Kikos Fit offers, for example, free yoga classes every weekend in Praça Adolpho Bloch (Jardim Paulista) for the Yoga na Praça project.

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