The star of social networks is aiming for the fifth festive number one.
LadBaby’s Mark Hoyle said he recruited Martin Lewis for his latest festive single because the Money Saving Expert founder really knows about “the struggles a lot of families are facing this Christmas”.
The social media star and his wife Roxanne, known as LadBaby Mum, are the first act to be allowed to cover Band Aid’s Do They Know It’s Christmas? after getting permission from co-writers Bob Geldof and Midge Ure.
The track, titled Food Aid, was released on Friday, with half of the money raised going to food bank charity the Trussell Trust and the other half to the Band Aid Trust.
Appearing on BBC Breakfast, Hoyle praised Lewis for his vocal delivery on the line, originally sung by U2 frontman Bono.
He said: “We wanted to get someone involved who knows about the issues many families are facing at the moment. He helps everyone more than most.
“He helped me when I wanted to get a mortgage. He was the person I turned to, and I think a lot of people do.
“He was great and he can sing great. Everyone was blown away by him. We gave him the Bono line and he delivered.
“When he first came we had to encourage him to sing and at the end we had to tell him to stop.
The married couple teamed up with Grammy winner Amy Wadge, who has previously worked with Ed Sheeran and Sam Ryder, to rewrite the tongue-in-cheek festive song.
Their music video features a host of celebrities including Stormzy, Boy George, Adele, Kylie Minogue, Robbie Williams, the Gallagher brothers, Sir Paul McCartney, Ed Sheeran and Sir Elton John.
They have previously raised over £1.2m for the Trussell Trust through their ranking efforts and brand partnerships.
Last year they made chart history by securing the Christmas number one for the fourth year in a row – becoming the first acts to do so in 70 years of the official Christmas chart.
Hoyle said: “This year we became ambassadors for the Trussell Trust.
“We knew that with the cost of living crisis, energy prices going up this year, we had to do everything we could to make the Trussell Trust the talk of the town again this year.
“So we approached Band Aid – the Band Aid Trust – and asked them if they’d ever consider letting us cover their song, and we’re honored to say they did.
“So we went away, rewrote it, tried to make lyrics about what was going on, about food banks – and also be a bit silly and try to make everyone laugh.”
The first version of Geldof and Ure’s Do They Know It’s Christmas? raised £8 million for famine relief in Ethiopia.
In 1984 they assembled a group of musicians for a charity single.
It featured Geldof’s fellow Irishman Bono, George Michael, Duran Duran, Phil Collins and Bananarama, among many others.
The track helped inspire the Live Aid concerts in London and Philadelphia on 13 July 1985 and the Sport Aid campaign in 1986, all of which raised millions more.