L´Oréal Brasil chooses VMLY&R and Mutato as communication agencies

The agencies will be responsible for media and advertising management of the company’s 15 brands across four divisions

AL´Oréal Brasil announced Mutato and VMLY&R as new communication partners. The two agencies, together with WPP Group’s media center, WMS, will work in an integrated manner into an exclusive client service unit, LTeam.

The work for 15 brands includes, in addition to strategy and media buying, the creation of campaigns and ideas focused on digital and social networks, integrating the use of influencers in a strategic and creative way.

Jacqueline Travaglin, Carol Buszetto and Desio Freitas (Newsletter)

At L’Oréal Grande Público, the agencies will work with the Niely, Colorama and Maybeline brands. Brands served at L’Oréal Dermatologic Beauty will be La Roche, SkinCelticals, Vichy and Cerave.

In L’Oréal Professional Products, Kérastase, RedKen and L’Oréal Professional. Finally, at L’Oréal Luxo, agencies will work alongside Lancôme, Yves Saint Laurent, Giorgio Armani, Prada and Azzaro.

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