Marcia Sensitiva advises on life insurance in the Liberty campaignEnglish 

Marcia Sensitiva advises on life insurance in the Liberty campaign

In the film, the astrologer answers people’s questions about the future, always using humor.

Liberty Seguros has chosen Márcia Sensitiva for its new campaign focused on the life insurance sector. Under the concept of ‘We never know tomorrow’, the campaign shows the astrologer as a ‘rebuke’ in which he wants to predict the future and advice on how people can protect themselves and their loved ones by taking out life insurance.

In the film, the sensitive man answers people’s questions about the future, always using humor, and talks about the benefits of buying insurance. How to have income in case of illness and absence from work or leave financial protection for caregivers? The creation belongs to the agency FCB Brasil.

“With a message and theme that connects with audiences of different ages, we want to further encourage this care, to reinforce that the company offers personalized solutions for every moment of life and that we will always be there when they need it.” says Daniela Buissou, director of Liberty Seguros Transformation.

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