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Marco Antonio De Martino arrives in Brazil to launch exclusive wines, Cellar Collections

Marco Antonio De Martino, the fourth generation representative of the winery, was in Brazil since yesterday (27th) to introduce new labels.

De Martino wines are brought to Brazil exclusively by importer WineBrands. Last October 24, the iconic Cella Collections line was launched, with labels selected from the cellar of the De Martino family, from unique vintages, ready to be enjoyed to the fullest. These labels will be available in limited quantities in the importer’s e-commerce.

To celebrate the launch, Winery Production Manager and Co-Owner Marco Antonio de Martino is coming to Brazil for a series of events in São Paulo, Rio de Janeiro and Brasilia promoting meetings with selected consumers, trade partners, sommeliers. , as well as the press and influencers. This will be an opportunity for the producer to get closer to the Brazilian market and present the quality and differentiation of its portfolio by partnering with an established importer such as WineBrands.

Since 1934, four generations of the De Martino family have specialized in wines that stand out for their purity and balance, building what is today one of Chile’s premier wineries. The brand pioneered the production of organic wines in the country and features sustainable plantings in addition to reinventing traditional winemaking techniques that allow for a final product that faithfully reflects the diverse Chilean terroirs the family works with.

More on De Martino

The history of the De Martino family in Chile begins in 1934, when patriarch Pietro De Martino immigrated from Italy and settled in the Maipo Valley with the dream of producing quality wines from the region’s rocky soils and Mediterranean climate. Over the past few decades, De Martino has become one of Chile’s most important wineries, being the first to market and export a varietal from Carménère and working no less than 347 different vineyards from Itata, in the extreme south. country, to Elki, at the entrance to the Atacama, and from the foot of the Andes to the coast of the Pacific Ocean.

In 2011, winemaker Marcelo Retamal, together with the new generation of the family, composed of Marco Antonio De Martino and his brother Sebastian, eliminated the use of new oak barrels, giving priority to the use of used barrels, foudres (large barrels). 2,500 and 5,000 liter wooden) and concrete tanks, materials that interfere less with fruit expression. A risky decision because the market at the time valued the strong presence of oak in the wine, and at the same time confidence and vision because they trusted the expression and identity of the various Chilean terroirs that today dictate the rule.

Service:
basement collections
Website: www.winebrands.com.br
Instagram: www.instagram.com/winebrandsbr


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Have you ever bought wine by the label?

Who hasn’t bought a book by its cover? Chocolate for packaging. A kitchen element for bold design. It is no different in the case of wine. There are people who think that bottle labels are like book covers; able to draw attention to what is inside the bottle and attract the consumer.

Fun wines with colorful, fun and modern labels are gaining more and more shelf space. It is more common to find one of them, be it in markets, shops or restaurants.
DUE Brasília works with several wineries and has some of these wines that charm with their colorful, bold, unusual and bright labels.

One wine that is wowing consumers is Spain’s La Vache Espagnole. The red from the Jumila region is made with 100% Tempranillo, it is a soft and full-bodied wine with soft tannins, very easy to please. There is also a white made with Macabeo grapes. These everyday wines are great for enjoying by the pool on weekends.

Another wine that has conquered its territory is Portugal’s Da Pipa. Both the red version, which contains a blend of 40% Baga, 40% Touriga-Nacional and 20% Aragonez, and the white, which consists of Maria-Gomes (80%) and Bica (20%) grapes. Also with a very relaxed label, these wines from Portugal’s Cantanhede region promise to take their place in the market as they are great company for everyday meals and come at affordable prices.


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Speaking of Portuguese wines, many of them already follow this trail of bright labels. Two selling phenomena in Brazil are Porta 6 and Julia Florista, both from DUE here in Brazil.

Porta 6 has an image on its playful label that represents a faithful view of Lisbon, painted by plastic artist Hauke ​​Vagt. It is no different with Júlia Florista, the wine called BBB, good, beautiful and cheap, has already fallen into the taste of Brasiliense. The label features a fado singer who sang in the streets, taverns and aristocratic homes of old Lisbon.

For Rogerio Santos, owner of DUE Brasília and more than 20 years in the beverage market, “image weighs more and more. The product must attract the attention of the consumer.” Rogerio also points out that we live in social media times and that an Instagram tag that can generate likes and comments is becoming increasingly popular.

And you, which one of these labels will you open today to enjoy with a cold board, light cheeses, antipasti and even watching a movie or series at home?


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tasted and approved

With a visit from producer Marco Antonio De Martino from Chile’s award-winning De Martino winery, I can’t help but talk about the amazing wine I tasted and approved.

Viejas Tinajas Cinsault, 2020, Valle de Itata, Chile, is a wine made in century-old amphoras, a tradition dating back to the first vineyards of Itata planted in 1551. The result is a tribute to the country’s first wine producers in this special terroir.

The Cinsault variety is planted free-standing, that is, without rootstock, in the granite soils of Guarilihue. The harvest is then eliminated and the berries are placed in terracotta amphorae for semi-carbonated maceration. After alcoholic and malolactic fermentation, the wine is not filtered. The entire process of making this wine follows the concept of minimal intervention.


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The result is a fresh, gastronomic wine that pairs very well with dishes that include mushroom and meat stew with potatoes and cassava, roasted and seasoned pork chops.


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Where to buy? WineBrands e-commerce www.winebrands.com.br
Price: BRL 379.00

Photo by Cynthia Malacarne

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