The brand has created activations to announce the arrival of the feature in its catalogue
Telecine has prepared a series of promotions to announce “Top Gun. The appearance of the film “Maverick” in his catalog.
Anyone passing by Avenida Paulista in Sao Paulo before the 26th will encounter a bus stop styled with a display of Tom Cruise’s “collectible” items such as sunglasses, a leather jacket and a helmet. In addition, the site will feature images and vignettes with scenes from the film and deployed parachutes.
Another activation is a video that tracks the reaction of the audience who, without realizing it, moves their seat with the help of the pilot and simulates the effects as in the production.
In Sao Paulo and Rio de Janeiro, the public will still be affected by launch activations in environments that may be feature settings. From the 23rd to the 25th, banner planes report news on the São Paulo coast at Itanhem, Mongagua, Praia Grande, São Vicente, Santos and Guaruja beaches.
Next weekend, from 30 to 1, the action goes to the beaches of Rio, from Lem to Recrio.
In addition, anyone who passes through one of the country’s busiest airports, Congonas (SP), before January 3, will be affected by the film’s publicity campaign through an LED tunnel located near arrivals.