McDonald’s, CNN Brasil and Africa. weekly rentals
The Brazilian creative duo has its bags ready for the US, and production companies Associados and Saigon have new directors.
McDonald’s has a new marketing director. Former Meta in Africa. And former Africa David in Miami. These were some of the movements of the first full week of March.
The big news in the world of advertisers was exposure Sergio Eleutherio occupy the marketing director’s chair McDonald’s Brazil. This chair has been vacant since the beginning of December last year, when João Branco announced that he was leaving Meki after eight years.
With more than two decades in the market, the executive led high-performance marketing at companies such as The Kraft Heinz Company, Grupo Boticário, ABinbev and NotCo.
Now agencies were gathering some creative for the United States. More specifically, Miami. Bruno Reiss It is João I got lost will be ACD of: David Miami and will now join the CCO team, Rafa Donato.
They have been working together since 2016 and have been in Africa for almost four years, where they created “creamy hairFor Brahma, a campaign that won seven Lions at Cannes, among other awards.
the time Africa, while some are leaving, others are coming. That is the case Renata Dekusau, who arrives to become the agency’s new vice president of culture. Executive – who is coming? Purpose: – will have a mission to implement agility-based processes with a focus on technology and a focus on communities, in addition to creating a more fluid creative process across the agency.
Arrivals on CNN…
Givanildo Menezes took the position of the new director of journalism CNN Brazilleft the position Fabiano Falsi. With more than two decades of experience in the market, he will be challenged, among others, to continue the movement to strengthen hard news coverage.
Giva, as is known, participated in the station’s creative team. He was responsible for setting up offices in Brazil and Rio de Janeiro. In São Paulo, he served as director of strategy, a position he held until early 2022, when he accepted Record TV’s invitation to once again become the broadcaster’s editorial director in the capital city of São Paulo.
…And on RedeTV?
Stephanie Freitas started this week as RedeTV’s inspector of journalism. The professional, who already worked for the broadcaster, was at the State Secretariat for Metropolitan Transport, on TV Jovem Pan and returned to the broadcaster last year.
He took over as head of policy, then editorial, before holding the chair of journalism oversight. As RedeTV! reports, Stefani will work with the broadcaster’s editorial advisor, journalist Kennedy Alencar.
Transamerica’s new manager
a Radio Transamerica hire Angela Gomez as the new manager of the commercial department of the São Paulo station. The specialist, who has been with the Network for three years, takes on the role following the changes that have been implemented Fabio FariaExecutive Director of Transamerica Communication Network, 2019
Before Transamérica, Angela worked at companies such as Editora Abril, Folha de S.Paulo, RBS and Sistema Globo de Rádio, where she gained experience in radio and digital products.
Stage director 1
the manufacturer Coefficients announces the arrival Nicole Pelosi as a stage director. After graduating from Teatro Escola Macunaima and specializing in film at the School of Visual Arts in New York, the specialist entered the Brazilian audiovisual market in 2014 after spending eight years in the Big Apple.
Since then, he has combined his experience in film and advertising as an assistant director on several projects, most of them foreign, before taking on the role of director.
Throughout her career, Nicole has managed major brands such as Disney, Havaianas, Asics, Rexona, Eudora and Pão de Açúcar. In the entertainment industry, he was the assistant director of Black Mirror, a film shot in Sao Paulo.
a Saigon Films announced the arrival this week Mariana Yusef as a new director. The former Paranoid will be repped by the producer’s Brazilian and Mexican offices.
The advertising professional has in his portfolio films for brands such as Ford, J&J, Rolling Stone, Fiat, Sky, Natura, Samsung, Coca-Cola and others.
Bruno Nucciatelli is the new director of marketing and communications for Vitacon. With over 12 years of institutional marketing experience, the executive brings his strategic vision of brand, innovation and ESG to add greater value to businesses.