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MediaTek wants to expand its share of the premium smartphone market in Brazil

Samir Vani, Country Manager for MediaTek in Latin America (credit: Henrique Medeiros/Mobile Time)

Following the launch of the Dimensity 9200 chipset, MediaTek aims to expand its market share in the premium smartphone segment in Latin America. In a meeting with the specialized press this Wednesday, the 30th, Samir Vani, the company’s manager in Latin America, explained that he wants to “gain ground” in the more expensive range of mobile phones.

With 6 nanometers, 17 billion transistors, 64-bit architecture and forged by TSMC, the supplier’s mobile processor features Wi-Fi 7 and a strong reduction in power consumption compared to the previous version – reaching up to 70% savings when connected to wireless networks.

“We have become the most popular flagship in the smartphone industry. We have arrived at smartphones like the ROG Phone, from Asus and the Edge, which Motorola launched in the US,” explained Vani. “The first Dimensity 9200 should arrive in 2023 with vivo (Chinese manufacturer), with the X90 smartphone,” he added.

MediaTek leads smartphone chip shipments, with 30.5% of the world market, according to data from IDC. In Latin America, MediaTek has 38.5% and in Brazil 23.5%. The data takes into account the accumulated nine months of 2022.

It is worth remembering that vivo does not yet have a commercial representative in Brazil.

connection

In addition to mobile development, Vani explained that the company aims to maintain its position or grow in connectivity. In Latin America, MediaTek recently created a division dedicated to the topic. Among its bets are the development of Wi-Fi 7, 5G FWA, DataCard/5G dongles that use chips from the T series and Filogic.

The DataCard/dongle appears as an option to connect PCs to 5G, something that has been around since other versions of mobile networks like 3G and 4G. This topic should be developed through relationships with computer manufacturers. On the other hand, regarding 5G FWA, the executive believes that there should be a breakthrough in the next two years, as 5G networks should already reach 50% penetration in the world in 2022, according to data from MediaTek.

“FWA is something we believe in as we will have CPE with our chips,” he said. “We made progress on important FWA projects in the United States (Verizon and T-Mobile) and in Europe (3 and Telefónica). But to reach Brazil we need coverage and capacity to offer new services”, he added.

Finally, Wi-Fi 7 is a bet that should develop in the coming years, as recently announced.

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