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Most Admired Advertising Experts 2022

Alexandre Zaghi Lemos

December 22, 2022 – 1:06 p.m

João Branco and Felipe Simi were the top-rated marketing and agency professionals in the Agency Scope study (Credit: Arthur Nobre)

The annual Agency Scope report, recently concluded by Spanish consultancy Scopen, has once again evaluated the most respected agency marketing and advertising professionals by those working in the communications industry.

The study was made on the basis of interviews conducted by 785 experts, who were accessed from May to September of this year. Of this group, 372 are marketing executives working in 272 companies and 413 are advertisers from 86 agencies located in Brazil.

The survey also mapped advertising agencies rated best by advertisers under various criteria. Among the top ranked are Africa, Soko and AlmapBBDO.

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Advertising agencies rated best by advertisers

The most respected professionals

They conducted research in the field of marketing João Branco, who announced his departure from McDonald’s a few days ago, with 65 mentions; Daniela Cachich, from Ambevo, with 55 mentions; and Igor Puga, from Santander, with 44 mentions.

The most cited agency advertisers were Felipe Simi from Soko with 48 mentions; Hugo Rodrigues, of WmcCann, with 37 mentions; and Felipe Silva, from Ghana, with 36 mentions.

See the most respected marketing and agency professionals in the table below:

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