Have you ever had an idea for a new project that could change your life? It took you years of planning and implementation and you gave up. This is where MVP comes into play.
Let’s start from the very beginning.
Startups fail for several reasons, including bad partnerships, running out of money, ineffective marketing, no research, and bad marketing. The primary reason for failure is not being present in the market with the right features and expanding the business over time.
Hence comes MVP or Minimum Viable Product. It has a significant impact on the market that you may not be aware of. The basic condition for a product to come to market is the skills and technology that help entrepreneurs or developers to realize their ideas.
Today, companies bring their products with minimal and essential features. Based on the prototype, companies build more functions into the concept.
In simple words, it can be said that it creates functional, fastest and smallest product and increases over time while working with MVP. The goal is to include simple and quick functions to test until they work.
Entrepreneurs can protect founders from over-expanding and reduce risk while developing products in small increments. Especially with fast-growing companies and increasing competition, MVP has proven to be a breakthrough.
What is MVP in mobile applications?
An MVP is a trial or beta version of a service, product, or application that contains required functionality or features. It optimizes business processes, reduces losses and makes start-ups smarter.
In addition, it reduces time and costs when launching a product with optimization and learning in the development process. Balances customer requirements and offerings while optimizing ideas and minimizing development errors.
For example, Amazon launched with only a few options for ordering and selling products. However, with time it has added some features like video streaming, music streaming, expanded selling or buying products, etc.
Likewise, Instagram initially only allowed a few screens and filters, but now it has entered a whole new level. A basic application can solve a few user problems and then evolve into fully functional applications over time.
What makes an MVP perfect?
MVP application development can be thought of as a test run that allows users to see the necessary changes and take action. Eliminates the risk of future customizations with multiple functions.
Users can also reduce the development costs of the final version as it brings some profit in the initial stage. It allows developers to reinvest in additional functionality of mobile applications.
The MVP version of the application attracts investors and gives you the opportunity to attract the attention of business angels or VCs. It’s easier to raise funds when the basic version of the app is on the market and you’re working on your progress.
Enables early testing to verify project performance and resolve significant issues. Novice users can also gain a competitive advantage by integrating suggestions and feedback into complete products.
How to create MVP applications
Now you have an idea for MVP mobile application development. But how can you get started? How to make a version that will work in your company?
Here’s a quick guide to help you develop MVP mobile apps in a cut-throat competitive market.
Understand market requirements
Before you start building an MVP app, it’s important to understand the real problem your customers are facing. The goal is to build an application with basic functions that is in line with the right ideology.
It is best to identify market requirements and current gaps, giving you insight into what you might need. Additionally, MVP developers must analyze the competition to establish a product standard. It decides what will work in the market and what to focus on.
This can be divided into two sections: Success Criteria and Long Term Goals. Long-term goals will help improve the pace of improvement in the future and shorten turnaround times. Success criteria will give you insight into the market value of the product in the future.
User Journey or many may know the name – User Persona is the next step in MVP application development. The goal is to get into the user’s mind and plan their journey in the first iteration of the app.
Developers need to understand the user perspective of the app, how it is used, the start, the end goal, etc. This will help in developing an app that makes sense to the audience and even sells it correctly.
Developers can address action users, define user flow, functions, order fulfillment and achieve maximum satisfaction. To achieve this, you need to identify the user from different categories such as appointment booking, scheduling, salesperson, health and service technician to name a few.
Then identify the actions (tasks) that need to be taken in order to achieve the goals and bring the story to a close. It allows developers to focus on users (or many) to prioritize and address relevant functions. This can be creating a profile, browsing the product, placing an order, accepting consultation visits, etc. Then the story is complete, such as receiving the product, consulting the doctor and interacting with others.
Research and planning
Once you understand the flow, you can start researching and planning. The goal is to create a plan around the user’s pain point to help them achieve results. The developer can determine the potential of the product and add value accordingly.
It also makes it easier to focus on developing MVP apps and adding features that have an impact on the market. Areas of interest are included in the product roadmap and organize the chart for future releases.
Mobile App Features
The next step is to add pluggable features to MVP mobile apps. The product roadmap can help you configure features using some MVP application development tools. A developer must understand the difference between what users need and what they want.
When developing MVP mobile apps, developers need to prioritize and identify the features they need to consider. At a later stage, user-required features can be added without compromising user convenience.
The initial stage of a product may have basic characteristics that may include a general goal for users. The best way to start is to complete capability statements that help build core functionality while reducing processing time.
MVP developers can break down the product roadmap to understand the feature claims. In addition, the priority matrix can help you prioritize the feature and make a final decision. This will help arrange the function in a sequence that shows high and low urgency.
Design, develop and launch MVPs
After the features are planned and decided, the design, development and commissioning phase follows. This phase covers a set of basic functions for creating the first version of the MVP. This phase aims to find a balance between economy, simplicity and meeting expectations.
A minimal product will help you focus on the essential aspects instead of working on everything at once. If there are broken features, it’s easy to rebuild or edit the app accordingly and add them in future iterations.
MVP developers can control the application during the development and testing phase, facilitating continuous iterations. It’s easier for developers to collect feedback and improve functionality later.
MVP added value
The purpose of MVP application development is to invent added value. For this MVP, the developer has to answer several questions: why someone would download it, what are the advantages, what does it offer, etc.
The goal is to define the value proposition of the mobile application in order to make a clear assessment of the product. MVP suggests that developers will focus on presenting the core value of the application to users. Therefore, it requires you to identify users and build a product around them.
Few mobile apps cover MVP in addition to Instagram and Amazon. Some of the famous mobile apps include Facebook, Twitter, Buffer, Dropbox and Airbnb, which are becoming the most revenue generating apps.
Many organizations use MVP with time-consuming, on-demand mobile apps. It allows startups to grow and take the first step in becoming a brand.