Mynd and Sundae team up to explore the player market
Renan Honorato
March 24, 2023 – 6:34 p.m
“Together with talent insights and our expertise in developing innovative projects, we have come up with this ecosystem union,” says Carlos Scappini, partner and COO of Mynd. (Credit: Disclosure)
Mynd teamed up with Sundae Concepts, from the Spacecaps group, to explore opportunities in the gaming market and influencers working in that segment. The idea is that Sundae can act in the creation, planning and production of projects in the sector alongside Mynd’s portfolio of influencers.
“Sundae is well aware of how the gaming industry works and, together with talent insights and our expertise in developing innovative projects, we have come up with this ecosystem union that is sure to make everyone’s lives easier,” says Carlos Scappini, Partner and COO of Mynd.
Together, the agencies will promote triangulation between influencers, brands and communities, while developing new special projects for creators, adding intellectual properties to them. Companies will also have the challenge of presenting to the market who are the creators of games and esports content that arouse the interest of brands and who at the same time form a diverse community, while highlighting the habits, trends and culture of this universe, in a way to gather stakeholders interested in the topic.
