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Natura is the official sponsor of the new Globo series

As part of the collaboration developed by Galeria, the brand will be invested in the main plot of the production of the original Globoplay series.

Natura announced the official sponsorship of the new original Globoplay series, “All Flowers”.

The project will involve the brand in the production’s main plot, following the main character’s journey and presenting recordings at the company’s headquarters in Cajamar.

The collaboration, which includes the development of the Gallery, integrates the brand into the plot in an organic way, as an important pillar of the narrative and will present information on the screens about Natura’s main foundations: innovation, technology and sustainability.

“We are very excited about this collaboration between Natura and Globo. It is an honor to be able to show all the details of a brand that values ​​the positive impact and works directly in the Amazon with ingredients grown in partner communities,” said Natura Brasil Marketing Director Denise Coutinho.

As part of the series’ storyline, the main character, Maira, played by Sophie Charlotte, will have the opportunity to visit Natura’s perfume laboratory and take part in an olfaction workshop organized by the brand’s perfumer, a character inspired by Veronica Cato.

The series will enter Globoplay with voice description and without recording, always on Wednesdays, and the first phase of the plot will have 45 chapters until December 14. The second phase will be available in the first half of 2023.

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