Netflix is almost ready to crack down on account sharing. What is the idea of effectively stopping such behavior?
Netflix is constantly working to make more money and keep the money that has eluded them due to years of account switching policies. It’s no secret that the most expensive packages are regularly bought by groups of friends and family who don’t live together. The company hasn’t been totally against it all these years, but a few bad quarters were enough and… well, unfortunately, something has to be done about it. That’s why a few weeks ago the biggest VOD got (currently in the US) a cheaper plan with ads. Viewers will spend less money, but they will spend more time on each piece of content. For many months, the company has announced that it wants to fight the process of shared accounts. Therefore, there are profile migration options so that everyone can move “on their own” without losing their library, favorites and history. It’s also testing an option to charge a premium to any user who doesn’t live in the main “household” that pays for Netflix. In countries where such an option is available (Argentina, El Salvador, Guatemala, Honduras, Dominican Republic), users must pay an additional fee of approximately $3 for each such “external” account; in fact, the cost of Netflix doubles.
However, the prices of these subsidies will be adjusted for each market separately. But the tests carried out in the countries appear to have been effective, as according to information obtained by the editors of The Wall Street Journal in the US, users will request additional fees early next year. What if they decide not to pay extra and still want to share the bill?
An additional form of verification here should come with the help of Netflix. Verification codes that will be sent to the account owner’s email. to the address If one account is used by 4 or 5 people, each verification question can actually be quite overwhelming. But if they’re actually based on an email address and not, say, a phone number, then getting around this annoying problem will be trivial. Finally, it’s enough to set up an extra email box and/or set each netflix email to redirect to a specified, generic, address. However, if there are more layers of verification (such as requiring the mobile app to periodically check the location or similar ideas), the whole thing can actually get a bit complicated. And not only to complicate, but also in the long run to annoy users, who will have to constantly enter codes and prove that they are doing everything correctly.
It’s just speculation at this point, as we don’t really know how Netflix will verify accounts in future regions. We also do not have any specifics regarding the official launch of the fight against the exchange, and for now we are talking about the largest and most important market from the point of view of the platform. We do not have any information on the topic related to Poland.