Sports Update 

Nex and Neon launch a new collaboration

The New York Knicks and NYON dropped their latest collaboration just in time for a four-game home run that begins Tuesday night against the defending champion Golden State Warriors and culminates in a Christmas Day showdown with the Philadelphia 76ers.

As hot as the Knicks are right now, the new collection from the two New York establishments will undoubtedly have you looking on fire whether you’re sitting in the stadium or walking the streets of the city that never sleeps.

The fourth group hoped to headline their third collaboration last season when NYON rose to No. The #2 selling brand at Madison Square Garden.

The collection seamlessly integrates the legendary NY Knicks logo, beloved NYON motifs, and the trademark “New York or Nowhere.”

“Our partnership came together naturally. NYON has established itself as an iconic brand in New York, and NYX is New York, so it was only natural that we found a way to work together collaboratively. It’s akin to creative kismet: the perfect marriage of intellectual property, plus the synergy that undeniable branding, and a shared desire to reimagine what team-centric merchandise could (and should) look like.”


Liz Eswin and Quincy Moore, NYON founders

Many past and current Knicks players have been seen wearing the pieces, as well as celebrities like Jerry Ferrara, Brian Greenberg, and Timothée Chalamet.

The new collection, available now at MSG, Shop.Msg.com, the NYON store and website, includes hoodies, t-shirts, sweatpants, tote bags, hats, socks and additional accessories.

Moore, an ardent Knicks fan, has been thrilled with the kit’s design since they began their partnership with his favorite team.

“For a number of reasons, the NYON x Knicks collection is probably the most fun collection for me to design for everything we release each year.

First and foremost, it’s a real creative challenge to effectively marry the IP of two brands like this – especially when one of them is the most iconic sports brand in history. It constantly drives NYON to improve and evolve, and as a result, we believe some of our best products over the past few years have come out of this collaboration.

And secondly, because he encourages me to take advantage of a younger version of me, who sometimes still can’t believe he has a chance to team up with the New York Knicks.

Quincy Moore, co-founder of NYON

As a designer, Moore added that his best work is produced from a place of reverence and nostalgia, and some of his fondest childhood memories were attending Knicks games with his mother.

And what a time to be a New York sports fan, as the Knicks turn their fortunes around after 10-13 starts. They are on an upward swing, sitting in sixth place in the tight end Eastern Conference with a record of 17-13.

Moore’s youthful adoration of his favorite team and beloved New York City is reflected throughout the collection.

Follow this author on Twitter: @employee

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