The campaign, signed by LaBeouf, features 15”, 30” and 45” videos that will be shared on social media and broadcast on traditional media.
Outback Steakhouse is launching its new institutional campaign, “Com Que Roupa Eu Vou?” with a slogan. LaBeouf’s signature campaign invites people to return to face-to-face meetings.
For the activation, the brand worked with several digital platforms and a team of 10 TikTokers such as Camila Rocha, Mah Tavares and Mac Sophia.
The film captures the moment of choosing what look to wear in addition to original music, leaving the house to have fun and celebrate life. The campaign also invites people to submit a dance challenge on social media.
“With TikTokers and #ChallengeOutback, we’re looking to take very strong action in the digital realm to interactively and creatively reinforce a new world of possibilities for more moments in our restaurants,” said Renata LaMarco, Chief Marketing Officer, Bloomin’ Brands. , the group that owns the Outback Steakhouse brand in Brazil.
The film is available in 15-, 30- and 45-inch versions and will be available on Instagram, Facebook, YouTube and TikTok, where the challenge videos with #ChallengeOutback will be posted.
In traditional media, the campaign is broadcast on outdoor and indoor television, cinemas, radio, street furniture, bus shelters, street clocks, the subway and digital trams in São Paulo and Rio de Janeiro.
Campaign conceptualization strategies, original music and films were signed by LabOf, offline media strategies by Santa Clara, social and online media strategies by Ampfy and PR by JeffreyGroup.