The venue is expected to welcome more than 1.5 million visitors during the Christmas campaign from December 3 to 26.
Christmas at Parque Ibirapuera will take place from December 3rd to 26th. This will be the third project developed and produced by Innova AATB in collaboration with park administrator Urbia.
For the celebrations, the park opened various patronage quotas, being the most prominent, masters, facilitators and facilitators. This year, Ibirapuera is expected to receive more than 1.5 million visitors for the activities that will have the concept of “Adventure in the Enchanted Park”.
For 2022, in addition to the approved attractions, sponsors will have an activation area of 6 to 60 m² around the lake, according to the sponsored quota.
“Our Christmas story continues to tell the story of the garden’s flora and fauna in a fun and exciting way. We create spaces with lots of technology, lights and magic so that visitors have a unique experience,” explained Paulo Prado, Director of Special Projects at Innova AATB.
Highlights for 2022 also include the return of the forest lighting around the lake and, as a highlight, the Christmas tree with lights and Christmas music, which comes on every day at 7pm, along with all the lighting around the lake. lake
Under the tree will be a multi-purpose stage for brand activation and original story content from the park. As media partner, Rede Bandeirantes has prepared a program with full coverage of the event on all channels: digital, radio and television.
The project also has the support of the City of São Paulo as part of the city’s Christmas festival, bringing greater mobility to those who want to visit for Christmas.
“Our aim is to increase the delivery to visitors and partner brands with the great interactivity, joy and magic that Christmas demands. The idea of continuing the enchanted fable is in line with our goal to highlight the fauna and flora of Ibirapuera for environmental balance. We want the visitor to realize the value of this experience,” concluded Samuel Lloyd, director of Urbia.