Paulo Vieira answers what he would do if he won a year of Nestlé productsEnglish 

Paulo Vieira answers what he would do if he won a year of Nestlé products

Nestlé has launched a campaign that will reward consumers with a year’s worth of product every day and has invited comedian Paulo Vieira to star in the brand’s campaign.

Signed by WMcCann, Paulo plays with the chance to win the draw and shows all the options he will invest in if he has access to Nestlé products for about a year. The initiative includes 15”, 10”, 6”, 5” films, exhibition media, in addition to a series of static pieces in memetic language.


“We are very happy to participate in Nestlé’s second advertising channel in 2022. At the beginning of the year, together with the brand, we created the “Renove Seus Sonhos Nestlé” campaign, which was an attractive and popular initiative with the participation of Gabi Amarantos. Now we have Paulo Vieira in a strong and fun digital campaign,” emphasized Mariana Sa, CCO of WMcCann.

In addition to the products, the brand will also give 1 million rupees to the consumer selected in the final draw. The promotion started last Friday (1st) and runs until 31st August.

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