Pet Influencer I EP 3: indoor influence
Anyone who thinks that the influence of pets is limited to cute Instagram videos is wrong. As animals gain more and more space in the lives and routines of families, companies in this segment are also starting to build a different relationship with consumers.
The third episode of the series pet influencer, Meio & Mensagem, talks about how the sector is improving its offerings and investing in experiences for pets and their owners. Daniela Bochi, Head of Marketing at Cobasi, and Filipe Botton, Head of Branding and Communication at Petlove, share their projections for the future of the pet market.
Watch other episodes here.